Nickelodeon Launches First Original Animated Series for YouTube

Nickelodeon has launched its first original animated series for YouTube, titled Kid Cowboy, which debuted on January 24, 2025. Created by Grammy-nominated songwriter Freddy Wexler and executive produced by Wexler and Emilio Estefan, the series follows Kid Cowboy and his best friend Luna as they fight for justice in the futuristic world of Esperanza, embodying the Cowboy Code of 'Be Brave! Be Kind! Be True!' The show incorporates Spanish language elements and aims to promote critical thinking and problem-solving among preschoolers. Wexler emphasizes that the series represents a reimagining of cowboy culture and sets a new standard for children's entertainment in a digital-first landscape. Nickelodeon is leveraging its extensive YouTube presence, which includes over 50 channels, to introduce new original content aimed at engaging young audiences. If successful, Kid Cowboy may evolve into its own dedicated channel on the platform.