FIFA Unveils New Logo for Club World Cup

FIFA has unveiled the logo and branding for the inaugural 32-team Club World Cup, set to occur from June 15 to July 13, 2025, in the United States. The tournament will feature prominent clubs like Chelsea, Real Madrid, and Manchester City, and aims to become a major global competition. However, the logo has faced backlash from fans on social media, with criticisms highlighting its perceived lack of creativity and references to the overused theme song 'Freed from Desire' by Gala. FIFA President Gianni Infantino touted the event as a new era for club football, emphasizing its inclusive nature and the excitement it aims to bring to fans. Despite the enthusiasm, there are concerns about the tournament's impact on the football calendar and lingering uncertainties regarding venues and sponsorships. Al-Khelaifi, chairman of the European Club Association, expressed confidence in the tournament's potential despite the challenges ahead.