Pharrell, Moët & Chandon Launch Limited-Edition Champagne Collection

Pharrell Williams has collaborated with Moët & Chandon to launch a limited-edition champagne collection aimed at enhancing birthday celebrations, available from March 1, 2025. This collection features several exclusive designs, including the Jewel Masterpiece—a 3-liter Jeroboam adorned with 7,310 handcrafted pearls, and the Bow Capsule Collection, which includes magnum bottles with detachable embroidered bows that can be worn as brooches. The bottles incorporate a modern twist on the brand's historic bow motif, first introduced in 1892, symbolizing unity and joy. Moët & Chandon CEO Sibylle Scherer emphasized that the collaboration promotes optimism and connection, aligning with the brand's legacy of celebrating significant cultural moments. The collection will also be supported by a global advertising campaign, including a high-profile takeover of Harrods in London and pop-up events worldwide. Williams expressed that Moët & Chandon embodies values of joy and togetherness, making it his choice for special occasions.