Protests at Kellogg's Over Artificial Dyes

Protesters gathered outside WK Kellogg Co.'s headquarters in Michigan, demanding the removal of artificial dyes and preservatives from popular cereals like Froot Loops and Apple Jacks. This rally, supported by over 400,000 petition signatures, highlighted concerns over the health impacts of these additives on children, including potential behavioral issues. Although Kellogg had pledged to eliminate such ingredients by 2018 in the U.S., they continue to use artificial colors and BHT, while using natural alternatives in other countries like Canada. Activists, including food blogger Vani Hari, criticized Kellogg for prioritizing profits over children's health, pointing out that recent product launches still feature these additives. In response, WK Kellogg maintained that their products are safe and comply with federal regulations, claiming that over 85% of their cereal sales now contain no artificial colors. The U.S. FDA has stated that most children experience no adverse effects from artificial dyes, yet activists remain unconvinced.