Bills-Chiefs Game Draws 31.2 Million Viewers

The Buffalo Bills handed the Kansas City Chiefs their first loss of the season with a 30-21 victory, making the game the most-watched regular season NFL matchup since 2007, attracting an average of 31.2 million viewers on CBS. This viewership surpasses the previous high for the season, which was 28.9 million for the Chiefs' opening game against Baltimore. The Bills-Chiefs game ranks as the fourth most-watched national window on record since 1988 and among the top ten non-holiday NFL games overall. CBS significantly promoted the game, utilizing its pregame show to enhance viewer engagement. The Chiefs have been a dominant force in NFL viewership, owning three of the season's most-watched games. The Bills will next play against the San Francisco 49ers in another nationally televised game on December 1.