Yonder, a UK-based rewards credit card startup, has raised £23.4 million in funding, boosting its valuation to over £100 million. The investment round was led by Dan Jones of Repeat, alongside RTP Global and Latitude, and aims to enhance product development, international expansion, and hiring. Launched in 2022, Yonder targets Millennials and Gen Z by offering tailored rewards related to travel, dining, and entertainment, having seen significant user engagement with nearly £200 million spent since its inception. CEO Tim Chong highlighted the company's focus on becoming an end-to-end ecosystem for travel and local experiences, with plans to expand its team from 45 to 60. This funding follows a successful £12.5 million Series A round and £50 million in debt financing secured in April 2023, indicating strong growth potential in a challenging fundraising environment for fintechs.