LSU Football Plans Jersey Patch Ads Pending NCAA Approval

LSU is considering selling jersey patch advertisements as a new revenue stream to support its NIL program and player compensation under the NCAA's revenue-sharing rules. The school has already identified potential sponsorship placements, primarily on the chest area of the jerseys, while aiming to avoid an overly commercialized 'NASCAR-like' look. This initiative is pending NCAA approval, and LSU is also among schools that have begun selling sponsor logos on the football field. The move reflects broader changes in college athletics where programs seek innovative ways to generate more money, including increasing ticket prices and selling advertising space. While some admire LSU's traditionally clean jersey design, others express concern about the impact of advertisements on the team's brand identity. Southeastern Conference officials acknowledge the growing push for new revenue sources, indicating that jersey advertising may become more common in the future.