Rocket Companies Unveils Brand Refresh

Rocket Companies has unveiled a comprehensive rebranding initiative aimed at unifying its diverse services under the 'Rocket' brand, coinciding with its upcoming Super Bowl ad campaign. Key changes include the renaming of Amrock to Rocket Close and the rebranding of Amrock Title Insurance Company to Rocket Title Insurance Company, among other updates. The new visual identity features a 'halo' logo symbolizing trust, a refined color palette, and custom typefaces, created to resonate with a broad audience, including underrepresented demographics. Chief Marketing Officer Jonathan Mildenhall emphasized the importance of homeownership as a cornerstone of the American Dream and the need for the brand to reflect this transformative power. This rebrand is positioned not only to enhance consumer engagement but also to support Rocket's mission of inclusivity in the homeownership journey. The full scope of the rebranding will be showcased during the Super Bowl, highlighting the company's vision of fostering a sense of community through homeownership.