Reebok Signs WNBA Star Carrington to Multi-Year Deal

Reebok has signed a multi-year endorsement deal with WNBA star DiJonai Carrington, marking a significant step in the brand's effort to re-establish itself in basketball. Carrington, who was named the WNBA's Most Improved Player and received First Team All-Defense honors in 2024, will promote Reebok's new Engine A sneaker on the court. This partnership emphasizes Reebok's commitment to the WNBA and its strategy to attract new talent to enhance its basketball legacy. Carrington shares a personal connection to the brand, as her father, Darren Carrington, was also an athlete sponsored by Reebok. The deal adds Carrington to a roster that includes other notable players like Angel Reese, underscoring Reebok's growing focus on women's basketball. Fans have reacted positively to the signing, noting the significance of Carrington's rise within the league and her potential to impact Reebok's basketball identity.