CEW's 2025 Global Trend Report Highlights Sustainability, Social Selling Growth

The 11th Annual Chamber Survey by GrowthZone reveals that local chambers of commerce are increasingly focusing on member engagement, with 53% reporting year-over-year membership growth. Chambers are diversifying revenue streams and enhancing their advocacy efforts to address local economic challenges, including workforce development and infrastructure needs. The survey indicates a strong emphasis on digital transformation, with 42% of chambers utilizing community platforms for member engagement. Additionally, 81% of respondents anticipate retaining a significant majority of their members through innovative strategies. Meanwhile, the CEW's 2025 State of the Industry event highlights the beauty industry's shift towards social selling and sustainability, with consumers increasingly seeking alignment between brand values and personal beliefs. Overall, these trends suggest a transformative period for both chambers and the beauty industry as they adapt to evolving consumer expectations and economic conditions.