Trump Family Plans $1.5B Nasdaq Crypto Treasury Company

The Trump family-backed World Liberty Financial is preparing to launch a publicly traded treasury company aimed at holding its proprietary WLFI token and cash, targeting a $1.5 billion fundraising goal. This new entity, supported by Eric Trump and Donald Trump Jr. on its board, will be structured as a Nasdaq-listed shell company to expedite market access, following the successful model pioneered by Michael Saylor's MicroStrategy. World Liberty Financial has already generated $550 million in WLFI token sales and offers the USD1 stablecoin, expanding the Trump family's footprint in the crypto sector, which also includes a recent $2 billion Bitcoin purchase by Trump Media. This initiative aligns with broader trends in digital asset treasury companies, which mobilized approximately $79 billion for bitcoin purchases in 2025, and comes amid President Donald Trump's pro-crypto policies, including legislation regulating stablecoins and executive orders expanding crypto access in retirement plans. While proponents view these treasury companies as bridges for traditional investors to access cryptocurrencies, skeptics caution about potential risks if the crypto rally slows. Overall, this move signals a growing intersection of politics, financial markets, and cryptocurrency innovation centered around the Trump family's ventures.