Taiwan Boosts Tourism in ANZ, Southeast Asia, Africa

Taiwan is intensifying tourism promotion across Southeast Asia, Africa and the ANZ region, adapting strategies to shifting regional travel-spending patterns. Chiayi City invited 10 Thai travel agents to promote attractions beyond Alishan—including local food, museums, a Hinoki culture village, historic trains and a light art festival—aiming to help meet a two‑million Taiwan–Thailand mutual visitor target. A government-organized, eight-day delegation of 17 Taiwanese travel agents visited Eswatini to inspect sites such as Sibebe, meet the tourism minister and explore deeper people-to-people and tourism cooperation with Taiwan’s sole African diplomatic ally. The Taiwan Tourism Administration completed “Take a Sip of Taiwan” roadshows in Brisbane, Sydney and Auckland (nearly 300 ANZ industry participants), opened a Sydney office, and said January–June 2025 arrivals from Australia (63,024) and New Zealand (9,107) exceeded pre-pandemic levels, supported by roughly 20 weekly direct flights. Regional data show Taiwanese visitors’ card spending in South Korea rose 54% year-on-year while Thai spending fell 14% amid K-ETA entry issues, trends Taiwan plans to factor into targeted marketing and partnerships.