GameSquare Expands Crypto Treasury To $250M, Boosts Ethereum Holdings

GameSquare Holdings (GAME) has expanded its digital asset treasury management authorization from $100 million to $250 million, significantly boosting its Ethereum holdings to over 10,170 ETH through recent purchases totaling $35 million. The company is actively deploying capital into Ethereum-based assets with a focus on generating sustainable stablecoin yields targeting 6% to 14% via proprietary platforms like Medici, which offers higher yields than typical ETH staking. Additionally, GameSquare launched a new $10 million NFT yield strategy centered on acquiring culturally significant Ethereum-based digital art and collectibles that can generate DeFi-based yields. This diversified digital asset approach marks GameSquare as one of the first public companies to include NFTs in treasury management, supported by a dedicated investment committee for strategic oversight. Analysts generally view the stock positively, with an average one-year price target around $3.33, suggesting notable upside potential, though GuruFocus estimates indicate a possible downside based on fair value calculations. Despite some recent share price volatility, the company’s strategic moves reflect confidence in blockchain integration as a core part of its media-tech growth plan.