Prada Launches 'Days of Summer' Campaign Featuring Kendall Jenner, Troye Sivan

Prada's 'Days of Summer' campaign, photographed by Oliver Hadlee Pearch, transports viewers into a tranquil, dreamlike seascape featuring Kendall Jenner, Hunter Schafer, and Troye Sivan adrift on pastel gozzo boats. The campaign blends elements of urban sophistication and coastal ease, with stars modeling both structured tailoring and breezy silhouettes in sun-bleached pastels. Signature accessories, such as the Galleria bag in cow print and oversized bucket bags with nautical details, underscore the collection’s dual inspiration from both city and sea. The mood evokes nostalgia, freedom, and escapism, presenting summer as a season of adventure and relaxed luxury. Throughout, the campaign emphasizes effortless style and the enduring appeal of Prada, inviting viewers to embrace a slower, more poetic pace of life. Ultimately, Prada positions summer as a time for liberation, where the essentials are simple—just you, the sea, and Prada.