Lions, Ford extend naming rights deal at Ford Field through 2036

The Detroit Lions and Ford Motor Company have officially extended their naming rights agreement for Ford Field through the 2036 season, marking one of the longest-tenured partnerships in the NFL. Lions President and CEO Rod Wood highlighted the importance of this relationship, noting Ford's role in the team's return to downtown Detroit in 2002. Ford President and CEO Jim Farley expressed pride in the partnership, emphasizing both organizations' deep roots in Detroit and their commitment to the community. Since opening, Ford Field has hosted major events such as Super Bowl XL and the NCAA Men's Final Four, with plans for the Final Four to return in 2027. The stadium has a regular capacity of approximately 65,000 and underwent $100 million in renovations in 2017. This extension ensures that the Lions will continue to play their home games in a venue synonymous with both the team and the city for years to come.