First Indigenous Fashion Show Held in Viacha

The town of Viacha, Bolivia, witnessed a historic fashion show on November 29, 2024, celebrating the Indigenous Aymara community and their traditional attire, including bowler hats and layered skirts, commonly worn by 'Cholas'. The event transformed the town's dirt road into a vibrant runway, where over 30 models, primarily young women aged 15-25, showcased their cultural heritage to cheers from the crowd, highlighting the resilience and pride of the Aymara identity. Fashion designer Lucía Córdova emphasized the importance of this event as a means to present their roots to the world. Attendees expressed that the fashion show marked a shift in perception, moving away from the historical stigma attached to these outfits. The event also reflects broader societal changes in Bolivia, particularly under the influence of former President Evo Morales, who championed Indigenous rights. This celebration of culture was not just about fashion; it was a statement of identity and community strength.