NCLH Launches Tri-Brand Loyalty Program

Norwegian Cruise Line Holdings (NCLH) has launched a Loyalty Status Honoring Program allowing members of Latitudes Rewards, Oceania Club and Seven Seas Society to have their loyalty tier honored across Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises on a per-cruise basis. The program applies to sailings departing Oct. 15, 2025, with status‑honoring requests accepted beginning Sept. 29, 2025, and requests must be submitted by guests or travel agents (status honoring is not automatic). If a guest holds multiple memberships, the highest applicable status will be honored for that voyage, while official status with a specific brand will continue to be determined by that brand’s cruise history and points earned after the voyage. NCLH operates a combined fleet of 34 ships with more than 71,000 berths and plans to add 13 additional ships through 2036, expanding capacity by over 38,400 berths. The company marked the rollout alongside the Oceania Allura’s docking in New York and ringing the NYSE opening bell, saying the program should help boost retention, demand and support job growth as the cruise sector continues its post‑pandemic recovery.