UK Probes Ticketmaster's Dynamic Pricing Model

Oasis fans faced significant frustration as ticket prices for the band's reunion tour surged due to Ticketmaster's dynamic pricing model, leading to a public outcry and government intervention. Fans reported seeing ticket prices increase from £148 to over £350 in a matter of hours, a practice intended to reflect market demand but criticized for excluding ordinary fans. The UK's Advertising Standards Authority received 450 complaints about misleading ticket availability and pricing, prompting an investigation. Prime Minister Keir Starmer and Culture Secretary Lisa Nandy have pledged to address dynamic pricing and resale market issues in a forthcoming review. Ticketmaster defended its practices, stating that pricing decisions are made by event organizers, but the backlash has led to calls for legal adjustments to protect consumers from such practices in the future.