Kendrick Lamar's Streaming Soars After Super Bowl LIX

Kendrick Lamar's halftime performance at Super Bowl LIX led to a significant rise in his music's streaming numbers, with his song 'Not Like Us' experiencing a 430% increase on Spotify. This performance also boosted his entire catalog by 175%, and he claimed the top six spots on U.S. Spotify charts, with tracks like 'HUMBLE.' and 'All the Stars' seeing gains of 300% and 290%, respectively. The performance resulted in Lamar being the most-streamed artist globally and in the U.S., while SZA, who performed alongside him, was the second most-streamed in the U.S. The heightened visibility from the Super Bowl also benefited SZA, with an 80% increase in her streaming numbers. Lamar's impact extended beyond Spotify, as his albums 'GNX' and 'DAMN.' also topped iTunes charts, showcasing the massive reach and influence of his Super Bowl performance.