Barron’s Launches Advisor Finder for Financial Advisors

Barron's has introduced its Advisor Finder platform, which provides profile pages for financial advisors to increase their visibility among clients. The platform is accessible to two main groups: actively ranked advisors in Barron's rankings and unranked advisors who purchase a profile. Unranked advisors must have applied for a Barron's Advisor ranking within the past 18 months or be SEC-registered with at least 25 years of advisory experience and a clean disciplinary record. Only data from unranked advisors who have purchased a profile is displayed. The platform aims to ensure that both ranked and select experienced advisors are visible to potential clients, provided they meet strict eligibility requirements.