Starbucks to Renovate 1,000 Stores, Update Menu
Starbucks to Renovate 1,000 Stores, Update Menu

Starbucks to Renovate 1,000 Stores, Update Menu

News summary

Starbucks has announced a significant revamp of its U.S. stores, planning to renovate 1,000 locations with comfortable seating, power outlets, and modern designs to regain customers lost to competitors and homebrewing. This initiative is part of the broader 'Back to Starbucks' strategy, which also features menu updates and an emphasis on the company's coffeehouse roots. The widely anticipated return of raspberry syrup is confirmed for July, with fans speculating about a new Raspberry Cream Cold Brew, though only the syrup's comeback is official. Starbucks is also implementing a more transparent pricing structure for add-ons such as syrups, sauces, and matcha, while reducing frequent promotions that previously complicated operations. The company is testing app features that provide real-time pricing updates as customers place their orders. These changes follow declining sales and increased competition, as Starbucks works to reestablish itself as a top destination for both quality beverages and a welcoming atmosphere.

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