James Watt launches £2 million reality show for entrepreneurs

James Watt, co-founder of BrewDog, is launching a new reality TV show called House of Unicorns, which will offer a £2 million cash prize, the largest in UK television history. The show, produced in partnership with Sony and Whisper Productions, aims to support entrepreneurs and business leaders in scaling their businesses over six weeks. Watt expressed his frustration with existing business reality shows and intends to create a fresh format that focuses on genuine entrepreneurial challenges rather than outdated stereotypes. As the lead judge, he will award half of the prize money, while viewers will vote for the other half. The initiative aligns with Watt's goal of doubling the number of unicorns in the UK, defined as startups valued at £1 billion or more. He has also criticized recent government policies for making it more difficult to start a business in the UK, emphasizing the need for a supportive environment for entrepreneurs.