MTV VMAs Introduce First Country Music Category, Highlighting Genre's Mainstream Rise

The 2025 MTV Video Music Awards, held live at UBS Arena in Elmont, New York, marked a historic moment for country music by introducing the first-ever Best Country Video category, reflecting the genre's growing mainstream appeal. Notable country artists including Morgan Wallen, Jelly Roll, Megan Moroney, Lainey Wilson, and Bailey Zimmerman were nominated, with Megan Moroney winning Best Country Video for "Am I Okay?" and performing live, alongside other country crossover stars like Post Malone. The ceremony, hosted by LL Cool J, also featured performances from country artists on the main and Extended Play Stages, highlighting the genre's evolving presence in pop culture. This inclusion was praised as overdue recognition of country music's cultural impact, helped by artists bridging genres and attracting new audiences. Meanwhile, major pop and hip-hop artists like Lady Gaga, Bruno Mars, Kendrick Lamar, and Rosé led the general nominations, with Lady Gaga receiving the most nods. The 2025 VMAs aired on MTV and CBS, with streaming available on Paramount+, providing multiple viewing options for fans.