Channel 5 is set to be rebranded simply as '5' in early 2025, reflecting a major overhaul of its broadcasting and streaming services driven by its recent success on Netflix. This change involves dropping plans to merge its streaming platform My5 with Pluto TV, opting instead for a unified brand that enhances both linear and on-demand offerings. The revamped service will feature a wider array of content from Paramount's portfolio, including reality shows, dramas, and kids' programming, while maintaining its free ad-supported model. Chief Content Officer Ben Frow noted the significant appetite for Channel 5's content in the streaming space, which has seen record growth in viewership. The relaunch will also introduce new FAST channels and a personalized user experience, aiming to make content easily accessible across platforms. This strategic move follows similar rebranding efforts by other UK broadcasters, reinforcing a trend towards streamlined services.