Adidas Plans Multiyear Apparel Partnership with Audi F1 Team for 2026

Adidas has signed a multi-year partnership with the Audi Formula One team, set to debut on the F1 grid in 2026, making Adidas the official apparel partner supplying clothing and equipment for drivers, mechanics, engineers, and other team members. This deal extends Adidas's commitment to Formula One, joining their existing partnership with Mercedes, and aims to blend cutting-edge sports technology with Audi's precision-focused approach to enhance team performance. The collaboration will also feature a global fan collection launching in February 2026, allowing supporters to showcase their allegiance with apparel, footwear, and accessories combining Audi's Four Rings and Adidas's Three Stripes branding. Audi and Adidas emphasize that their partnership goes beyond branding, focusing on innovation, peak performance, and shared values rooted in sport and design. Audi team principal Jonathan Wheatley highlighted the detailed attention Adidas has invested in creating functional, role-specific apparel, describing every team member as an athlete. Both companies view this partnership as a strategic alignment that combines heritage and forward-looking innovation in motorsport culture and performance.