Universal Orlando Plans Epic Universe Ad During Super Bowl LIX

Universal Orlando has unveiled a new ad for its upcoming Epic Universe theme park, which will debut during Super Bowl LIX. The commercial showcases attractions from the park, including SUPER NINTENDO WORLD and the Wizarding World of Harry Potter, and will air just before the trophy ceremony, heightening viewer anticipation. This marks a significant promotional effort for the park, set to open on May 22, as it aims to compete with other theme parks in Orlando. The excitement surrounding Epic Universe reflects a broader trend of high-stakes advertising during the Super Bowl, with companies leveraging celebrity appearances and creative campaigns to capture audience attention. Super Bowl ads are notoriously expensive, with slots selling for record prices, highlighting their value in reaching a massive audience. As the event approaches, viewers can expect a mix of humor, nostalgia, and star power in the commercials.