Ed Sheeran releases music video for 'Old Phone' featuring Ipswich Pub

Ed Sheeran released the music video for his new single "Old Phone," which centers on themes of nostalgia, memory, and connection through rediscovering old text messages and photos. To promote the song, Sheeran built a pop-up pub called The Old Phone Pub in Ipswich, Massachusetts, inviting fans to attend a special gig by submitting meaningful messages or videos from their own old phones. The video, directed by Emil Nava, showcases Sheeran's interactions with fans and locals, including heartfelt testimonials that highlight the emotional impact of shared memories. "Old Phone" is the second single from Sheeran's upcoming album "Play," set for release in September 2024, which he describes as a joyful and playful project inspired by his life experiences and travels. The campaign for the album reflects Sheeran's desire to embrace fun and community, including unique performance settings such as folk jam pubs and open-top bus gigs. Overall, the project celebrates the bittersweet beauty of reminiscing and human connection through music and shared stories.