Cooper Flagg Signs Major NIL Deal with Gatorade

Cooper Flagg, a freshman basketball player at Duke University, has signed a significant NIL deal with Gatorade, marking him as the first male college basketball athlete to join the brand's roster. This partnership aligns Flagg with other high-profile athletes and adds to his growing list of endorsements, including New Balance and New Era. Flagg, expected to be the top pick in the 2025 NBA Draft, has been recognized as the Gatorade National Boys Basketball Player of the Year and has shown exceptional potential on the court. His deal with Gatorade includes participation in upcoming marketing campaigns, highlighting his status as a rising star in college sports. The financial terms of the deal remain undisclosed, but it underscores the shifting landscape of college athletics, allowing players to capitalize on their likeness. Flagg's debut season at Duke is highly anticipated, with his first game scheduled against Maine, connecting to his home state roots.