Nike Stocks Surge Over 5% on SKIMS Partnership Launching Spring 2025

Nike's stock surged over 5% following the announcement of a partnership with SKIMS to launch a new women’s fitness brand, NikeSKIMS. The collaboration aims to blend Nike's expertise in athletic wear with SKIMS' focus on body contouring, targeting the women's sportswear market. The initial product line is set to debut in spring 2025 in the U.S., with plans for a global rollout in 2026. Analysts view this strategic move as a potential turnaround for Nike, which has faced challenges including revenue declines and inventory management issues. Despite a recent 26% drop in shares over the past year, the partnership is seen as a significant opportunity for growth and repositioning in a competitive market against brands like Lululemon and Adidas. The collaboration is positioned to redefine consumer expectations in the activewear sector, emphasizing both performance and style.