Celebrity Cruises Plans Luxury River Fleet Launch for 2027

Celebrity Cruises is set to enter the river cruise market with the launch of Celebrity River Cruises in 2027, aimed at providing luxurious travel experiences on iconic rivers in Europe. The new initiative includes a fleet of ten transformative ships that will feature the sophisticated design and hospitality characteristic of Celebrity's Edge Series ocean liners. This expansion responds to growing consumer interest in intimate, culturally enriching travel, with nearly half of Celebrity's guests expressing interest in river cruising. The inaugural itineraries will focus on popular routes along the Danube River, connecting historic cities such as Budapest, Vienna, and Bratislava. By leveraging its existing loyalty programs, Celebrity aims to enhance customer engagement and offer a unique travel experience that blends local culture with high-end amenities. Reservations for these new river cruises will open in late 2025.