Ukrainian tennis player Marta Kostyuk made headlines by wearing a replica of her wedding dress while competing at Wimbledon, showcasing a unique collaboration with Wilson for her court attire. The dress, named 'The Martha Dress,' features a plunging neckline, a flared skirt, and a cut-out back, with a removable mesh overlay for added flair. Kostyuk expressed that the design prioritizes lightness, comfort, freedom, and femininity, mirroring her wedding dress and aiming to inspire others to consider it for their special day. Wilson's head of design highlighted the quick-release feature of the dress, allowing for a seamless transition during matches. The symbolic significance of Kostyuk's wedding dress adaptation at Wimbledon marks a personal and professional highlight for the athlete, reflecting her unique approach to blending personal moments with her sporting career.