Garnier Launches 'De-Glaze With Me' Campaign Featuring Ilana Glazer

Garnier has launched a new campaign titled “De-Glaze With Me,” featuring comedian Ilana Glazer, aimed at simplifying skincare routines in response to overly complicated beauty trends like 'glazed donut' skin. The campaign promotes Garnier’s Micellar Water with Salicylic Acid, which is designed to effectively remove makeup while catering to various skin types, including sensitive and acne-prone skin. Glazer humorously critiques the excessive steps often associated with beauty routines, advocating for a more practical approach to skincare. She emphasizes the importance of a streamlined routine in her busy life as a mother and performer, noting that Garnier's product has become a nightly ritual for her. The campaign will be promoted across social media with the help of various influencers, and includes a comedy sketch highlighting the absurdities of current beauty trends. This initiative reflects Garnier's commitment to making effective skincare accessible and manageable for all consumers.