Myles Garrett, Juno Temple Star in Oikos Super Bowl Ad

Oikos is set to air its sixth consecutive Super Bowl commercial featuring Cleveland Browns defensive end Myles Garrett and actress Juno Temple from 'Ted Lasso.' The ad, titled 'Airport Hustle,' showcases Temple humorously rescuing Garrett, who is struggling with an injured foot, by carrying him through an airport, emphasizing the strength provided by Oikos yogurt. Victoria Badiola, a vice president at Danone, noted that the partnership highlights the message that strength comes in all forms, not just from physical size. The campaign aligns with Oikos's positioning of promoting protein-rich products that cater to all consumers. The commercial is scheduled to air on February 9 during Super Bowl LIX and will be supported by retail activations to reinforce the brand's messaging. This year's theme, 'Stronger Makes Everything Better,' aims to resonate with a broad audience, showcasing Oikos as a versatile snack choice.