TikTok Trends and Challenges in 2024

In 2024, TikTok solidified its status as the dominant cultural force, showcasing a diverse array of trends, including the 'very mindful, very demure' movement initiated by influencer Jools Lebron, which emphasized a calm and intentional lifestyle. This trend garnered millions of views and even led to Lebron's appearance on Jimmy Kimmel Live, while Dictionary.com named 'demure' its word of the year. Additionally, the adorable pygmy hippo Moo Deng captured hearts globally, becoming a sensation through viral content. However, TikTok faced criticism for its inadequate moderation of climate misinformation, particularly during COP29, with reports highlighting that many climate denial comments were left unchecked. The platform also mourned the losses of several notable creators, including Cooking With Lynja and Leah Smith, who both left significant impacts on their communities. These events underscore TikTok's complex role as both a hub for creativity and a platform grappling with serious issues of misinformation and user safety.