Bud Light Features Shane Gillis in Texas Longhorns College Football Campaign

Bud Light has launched a new college football campaign featuring comedian Shane Gillis in a commercial titled "Vendor Voices," which humorously depicts the challenge of getting a beer during a game. Gillis, who is seen wearing a Texas Longhorns polo shirt in the ad, plays a fan trying to flag down a Bud Light vendor in the crowd but is ultimately helped by a friend. This campaign aligns with Bud Light’s broader football promotions, including limited-edition college team cans for 28 schools and NFL team cans featuring Peyton Manning for 27 franchises. Despite Gillis being a known Notre Dame fan and having previously expressed critical views about Texas, he co-wrote the ad with his writing partner and brings his comedic style to the campaign. The ad aims to connect with college football traditions and will air nationally throughout the season, though it remains to be seen how Texas fans will receive it. Overall, Bud Light continues to leverage humor and sports affiliations to engage football fans nationwide.