Culkin Reprises Kevin in Home Instead Campaign

Macaulay Culkin reprises Kevin McCallister in Home Instead’s holiday campaign “Home But Not Alone,” directed by Jody Hill. In the 60-second spot, a grown-up Kevin obsessively bubble-wraps and winter-proofs his house while fretting about his mother falling or being snowed in, until Old Man Marley’s granddaughter appears and urges him to start the difficult conversation about getting help. Built on Home Instead’s “A Better What’s Next” platform and voiced by CMO Kim Atkinson, the campaign uses warmth and humor across companion ads (pizza, groceries, deliveries) to show that in-home care preserves independence, dignity and family connection. The spots are timed around Home Alone’s 35th anniversary and are scheduled to air through Jan. 11 during Home Alone broadcasts, holiday programming and college football.