Meghan Markle's As Ever Brand Faces Backlash Over Two-Month Stock Shortage

Meghan Markle's lifestyle brand As Ever, launched in April 2024, sold out its initial product range within an hour, generating significant fan excitement. Despite this success, nearly two months later, no restock has occurred, leading to frustration among supporters and speculation about the brand's true inventory. Industry insiders and PR experts, including Mark Borkowski, have criticized the brand's handling of the launch and ongoing silence, suggesting the sell-out may have been artificially created to generate demand and questioning the lack of transparency. Borkowski described the brand’s PR as chaotic and warned that the absence of restocking could damage the brand’s momentum and credibility. The products, which include wildflower honey, raspberry jam, herbal teas, and baking mixes, were first teased under the name American Riviera Orchard before rebranding to As Ever. Meghan’s team has yet to clarify when or if the products will be restocked, leaving fans and observers uncertain about the brand’s future.