India Urged to Prioritize Climate Tech Startups

As climate change challenges escalate, the need for innovative climate tech solutions is more urgent than ever, yet investment in this sector is declining. In India, while startups raised $11.3 billion in 2024, climate tech remains underfunded, prompting calls for intensified public-private partnerships and streamlined processes to support these ventures. A report from Emerald Technology Ventures identifies key trends for 2025, such as packaging circularity and the specialization of AI in robotics, which align with global sustainability demands. However, a significant hurdle remains: many consumers are reluctant to invest in sustainable solutions, with a recent survey revealing that 70% of consumers avoid extra costs for sustainability. This highlights the need for a more nuanced sales strategy that goes beyond appealing to altruism and addresses practical consumer concerns. Ultimately, fostering a robust climate tech ecosystem will require overcoming market challenges and enhancing consumer engagement.