Françoise Hardy’s Iconic Perfume Gains Summer Popularity After 60 Years

Summer fragrances in 2025 emphasize fresh, bright, and uplifting scents that evoke the warmth of the sun and nature, with a growing preference for subtle, intimate aromas that blend closely with the wearer's skin. Iconic fragrances from the past, such as Françoise Hardy's favored Weil freshness water, combine citrus and floral notes to create a delicate yet memorable impression, while new niche collections like BORNTOSTANDOUT's EAU INTIMITÉ explore personal, skin-like scents featuring unconventional layers such as durian and raspberry. Contemporary perfumers highlight the appeal of green, citrus, and soft fruit notes that conjure woodland and seaside atmospheres, alongside spices like pink pepper and fresh basil for a fresh twist in hot weather. Popular summer perfumes praised for their longevity and sensory impact include Laura Mercier's Ambre Vanille, which blends heliotrope, tangerine, and coconut with musky sandalwood, and Kayali's Vanilla 28, noted for its brown sugar and musk composition. Affordable options like Good Chemistry's Unknown Legends offer unique blends of eucalyptus, violet leaf, and charcoal santal, earning critical acclaim for evoking sultry summer nights. Overall, the fragrance market is responding to a strong consumer desire for personalized, understated scents that enhance mood and evoke a sense of closeness and comfort during the warmer months.