Canadian Tire, WestJet Launch Joint Loyalty Program in 2026

Canadian Tire Corporation and WestJet have announced a long-term strategic partnership that will integrate their loyalty programs—Triangle Rewards and WestJet Rewards—starting in early 2026. Members of both programs will be able to link their accounts to earn and redeem rewards across travel and everyday purchases, including flights, vacation packages, and shopping at Canadian Tire, SportChek, Mark's, and other CTC banners. This collaboration allows members to earn both Canadian Tire Money and WestJet points simultaneously, enhancing value and flexibility. Additionally, holders of the Triangle Mastercard or WestJet RBC Mastercard will benefit from accelerated earn rates when making purchases within participating CTC and WestJet businesses. WestJet Rewards members will also have the option to convert WestJet points into Canadian Tire Money, expanding their redemption choices. Executives from both companies highlighted the partnership as a powerful collaboration aimed at rewarding Canadian consumers more effectively across multiple spending categories.