Study warns of rising deepfake fraud targeting corporations

Deepfake and AI-generated technology is increasingly being used for scams, fraud, and deception across various sectors. In corporate environments, deepfakes enable convincing impersonations of executives, leading to successful social engineering attacks that exploit employee trust and bypass traditional security measures. Job seekers and hiring processes are also affected, with candidates using AI tools to fake identities or cheat during remote interviews, while companies' reliance on AI-driven recruitment further fuels this technological arms race. In the crypto world, scammers use AI to mimic users' faces and bypass facial recognition, prompting platforms like Binance to upgrade detection systems and advise users to bolster their security. For individuals, the rise of deepfake voice scams has made it difficult to distinguish real from fake calls, with experts urging public awareness, use of two-factor authentication, and skepticism toward urgent digital communications. Despite growing recognition of these threats, most organizations and consumers remain vulnerable due to inadequate detection tools and regulatory gaps.