Monster Beverage Posts Mixed Q4 2024 Results

Monster Beverage reported a mixed performance for the fourth quarter of 2024, with revenue surpassing expectations but earnings falling short. The company achieved a record net sales of $1.81 billion, a 4.7% increase from the previous year, driven by a resurgence in energy drink demand, especially in international markets. However, the earnings per share (EPS) of $0.38 missed the consensus estimate of $0.40, reflecting a 5% earnings surprise, attributed to increased operational expenses and impairment charges in the alcohol brands segment. Despite these challenges, Monster Beverage's market expansion and product innovation, including new product launches and strategic partnerships, continue to bolster its position in the energy drink market. The company's stock saw a positive movement in response to the sales growth, although it has underperformed the broader market since the beginning of the year.