Damiano David Named iHeartMedia's On The Verge Artist

iHeartMedia has announced Måneskin frontman Damiano David as its latest 'On The Verge' artist, promoting his solo single 'Born With a Broken Heart' across three radio formats: Contemporary Hit Radio, Hot Adult Contemporary, and Alternative Rock. This marks a first for iHeartMedia, as the song's genre-defying nature led them to feature it across multiple channels. David expressed gratitude for the extensive support from iHeartMedia, which aims to introduce his music to a broader audience. Tom Poleman, iHeartMedia's Chief Programming Officer, highlighted David's unique musical style as a reason for the unprecedented format approach. Arista Records CEO David Massey emphasized the company's confidence in David's potential. Historically, artists in the 'On The Verge' program have seen significant chart success, indicating strong promotional backing.