Jaylen Brown Launches Sneaker Brand 741

Jaylen Brown, the Boston Celtics star and reigning NBA Finals MVP, has launched his own sneaker brand, 741, after rejecting over $50 million in endorsement deals from major companies. The brand, which debuts with the 'Rover' sneaker on October 22, emphasizes independence, creativity, and ownership, inspired by numbers significant to Brown and the late Kobe Bryant's entrepreneurial spirit. Brown's decision reflects a broader trend among athletes to seek full control and bring value to the sneaker industry. Pre-orders for the limited-edition sneakers have already started, coinciding with the Celtics' new season and championship banner raising.