New Zealand Teen Dies in Viral Run It Straight Challenge

A 19-year-old teenager in New Zealand died from a serious head injury sustained while participating in an impromptu tackle game inspired by the viral "Run It Straight" challenge, a rugby-style social media craze involving high-speed collisions without protective gear. Police and experts have warned about the significant safety risks and concussion dangers linked to this activity, which has gained popularity across New Zealand and Australia, attracting large crowds and prize money, including interest from former professional rugby players. The "Run It Straight" sport, promoted as a fierce collision competition, has seen injuries and even led to competitors retiring due to head trauma, prompting its organizers to emphasize that such contact sports should only be conducted under strict medical supervision and controlled conditions. Authorities urge anyone considering participation to be aware of the severe risks involved. The teenager's death is being investigated by police on behalf of the coroner, though it is not considered a criminal matter. This tragedy highlights the dangers inherent in viral social media challenges that mimic full-contact sports without adequate safety measures.