Beyoncé Wins Trademark for Blue Ivy

Beyoncé has successfully won the legal rights to trademark her daughter Blue Ivy's name after a lengthy 12-year battle, culminating in a victory published in The Trademark Official Gazette on December 31, 2024. Initially, Beyoncé filed for the trademark shortly after Blue Ivy's birth in 2012 but faced opposition from wedding planner Veronica Morales, who owned 'Blue Ivy Events' since 2009. The U.S. Patent and Trademark Office ruled in 2020 that the names were distinct, but Beyoncé's earlier application was abandoned. A renewed application in November 2023 faced hurdles due to a Wisconsin boutique's claim over the 'Blue Ivy' logo. However, the boutique did not oppose Beyoncé's application, allowing her to proceed. This trademark allows Beyoncé and Jay-Z to capitalize on their daughter's name for various commercial products, protecting it from unauthorized use.