Bowser to Retire; Devon Pritchard Named President

Doug Bowser, longtime president and COO of Nintendo of America, will retire effective Dec. 31, 2025. Bowser joined NoA in 2015 as vice president of sales and marketing, became president in 2019 succeeding Reggie Fils‑Aimé, and oversaw major expansions including theme‑park ventures, The Super Mario Bros. Movie and the launch of the Switch 2. Nintendo is splitting Bowser’s responsibilities: Devon Pritchard, a 19‑year NoA veteran and current executive vice president of revenue, marketing and consumer experience, will become president, join NoA’s board and be the first woman to lead Nintendo of America. Satoru Shibata will be added as Nintendo of America’s chief executive officer while continuing his roles at Nintendo’s Kyoto headquarters. Bowser said it was “time for the next generation of leadership,” and some coverage noted his tenure included navigating controversies, including reports of workplace gender‑discrimination issues.