Salford City Appoints City Football Group Executive Gavin Fleig CEO

Salford City has appointed Gavin Fleig, a City Football Group executive with extensive experience at Manchester City, Newcastle United, and Bolton Wanderers, as their new CEO starting October 2025. Fleig's appointment follows a takeover by a consortium led by David Beckham and Gary Neville, signaling the club's ambition to climb the English football pyramid and establish sustainable commercial growth. With over two decades in football and 11 years focused on talent strategy and player development within CFG's global network, Fleig is tasked with leading Salford's strategic, operational, and commercial direction. The new ownership group, including co-chairs Declan Kelly and Lord Mervyn Davies, views Fleig's leadership and vision as crucial for competitive success and long-term growth. Fleig expressed enthusiasm about the club's potential, emphasizing a fearless approach on the pitch and strong community engagement. Salford City aims to leverage Fleig's expertise to return to higher divisions following their recent stint in League Two.