Curry, Obama Launch PLEZi Hydration Sports Drink

Steph Curry and Michelle Obama have collaborated to launch PLEZi Hydration, a new sports drink under the PLEZi Nutrition brand. This healthier beverage option stands out in the competitive sports drink market by offering a significant reduction in sugar, increased electrolytes, and seven times the potassium content compared to leading brands like Gatorade. PLEZi Hydration is available in three flavors: Tropical Punch, Lemon Lime, and Orange Mango Twist, and is designed to enhance performance and recovery with a full daily dose of vitamin C. The product is available at select stores on the West Coast and nationwide through Amazon. Michelle Obama co-founded PLEZi Nutrition to promote healthier consumption habits, and Curry, known for his focus on nutrition, brings his expertise to this venture. This drink aims to provide a nutritious alternative while appealing to the next generation's health-conscious consumers.