Brilliant Earth Reports $422.2 Million Net Sales, Plans for Growth

Brilliant Earth Group, Inc. has reported its Q4 and full-year 2024 financial results, revealing net sales of $422.2 million, a 5% decline year-over-year, attributed to a decrease in Average Order Value despite a 10% increase in total orders in Q4. The company achieved a gross margin of 60.3%, bolstered by pricing optimization and operational efficiencies, though net income fell by 15.6% due to increased general and administrative expenses. Additionally, Brilliant Earth emphasized its commitment to ethical sourcing and sustainability in its annual Mission Report, which highlighted initiatives such as the Jane Goodall Collection supporting conservation efforts. The company maintained strong repeat order growth, indicating a robust customer loyalty, and is optimistic about modest net sales growth in 2025. Investments in technology and an omnichannel shopping experience continue to be central to its strategy. Overall, Brilliant Earth aims to drive long-term growth while maintaining its focus on ethical practices and sustainability.